SAP “The Best Run” Campaign
This project came with an ambitious ask: one person who could shoot stills, video, aerial, and drone footage seamlessly for print, OOH, social/digital, and broadcast in a variety of unique and remote locations across the world to show how SAP technology is helping to improve the environment. The production took the team from the ERP Rhino Preserve in South Africa to multiple locations across Brazil, including a southern agricultural facility and a northern wind farm. Justin also built four sets to represent unique locations in Mexico, Germany, Japan, and India. Helicopters, drones, diversified crews, elephants, rhinos, and a very broad cast were featured in the production.
CREDITS
Client: SAP
Agency: BBDO NY
Creative: Tom Godici, Greg Ketchum, Kleber Mendes, Corey Rakowsky
Account Manager: Jesse Schwartz
Producer: Jasmine Batista
Director: Justin Bastien
Photographer: Justin Bastien
Tags: commercial, SAP, advertising, photography, motion, digital,
The Best Run, campaign, Justin Bastien, director, photographer,
social, media, technology, tech