Cure Duchenne "Hero"

I recently had the chance to work on a humbling film project with the Organization Cure Duchenne and 12 year old climber Tyler Armstrong. Set in Ecuador, Tyler aims to take on giants and climb a 19,000 ft. volcano in honor of children with a rare form of Muscular Dystrophy called Duchenne. He is not stopping there and plans to climb all Seven Summits, the seven highest peaks on the seven continents. Thus far Tyler has climbed 290,257 feet, raised 29,564 dollars for the over 300,000 children battling Duchenne. We recently got the chance to climb with Tyler on his epic journey and capture him in his element climbing Volcan Cayambe in Ecuador which almost 19,000 in elevation. I Hope you enjoy the short film as much as we enjoyed to making it.

Cure Duchenne "Hero"
Director: Justin Bastien
Director of Photography: Justin Bastien
Production Company: The Core Collective

Learn more about Cure Duchenne and Tyler Armstrong at:
www.cureduchenne.org
www.topwithtyler.com

Toyota "Play Now" Campaign

Toyota "Play Now" Director's Cut
Director: Justin Bastien
Director of Photography: Danny Moder

The Enthusiast Network approached me to direct a series of snackable short form films for the Toyota Tacoma Play Now campaign covering BMX, Motocross, and Snowboarding. Saatchi & Saatchi’s primary objective was to build awareness of the all new Toyota Tacoma, increase opinion and purchase consideration, while creating opportunities to drive engagement with the Tacoma target audience. Our goal was to show the Tacoma as a force multiplier for fun and proving that with a Tacoma the possibilities for fun are limitless. We were entrusted by the world’s largest action/ outdoor media platform and Toyota’s agency Saatchi & Saatchi to produce authentic content with world class professional adventure sports athletes who often play even harder when they find time away from their normal grind. In our meetings with the Creative Director from Saatchi, we were told to create energetic, fun, youthful experiences. It's pretty rare that a Creative Director tells you to “go have fun and do your thing”. As you can imagine, this was one of the coolest, most exciting creative briefs I have had in a long time. They wanted people watching the films wishing they were there, sitting in the truck themselves, experiencing the adventure. The key word was “fun”, so we encouraged the mayhem and hopped in for the ride, trying to capture how much fun can really be had on the road with your friends.

Toyota "Play Now" Behind the Scenes
Director: Justin Bastien

We were looking for consistency throughout all three pieces in terms of the energy, play, and excitement, but we also wanted each piece to be different and unique. The diversity in terrain helped make each piece stand out. Over the years of climbing and roaming around the mountains and deserts of the Eastern Sierras I’ve collected a memory bank of places I wanted to shoot, and this series gave us an opportunity to use many of of those special places. Sand dunes, mountains, creeks, spectacular camp sites- all this dirt, dust, snow and debris flying everywhere with beautiful backgrounds- it was really a dream to be able to shoot these pieces in places I truly love.

Shooting in these locations with such cool, motivated and excited athletes performing at the top of their game was incredible. BMX rider Drew Bezanson, motocross rider Weston Peick, and snowboarder Louie Vito jumped on board and each brought along two great friends. Essentially we were asking the guys to get out and play with their best friends while we orchestrated all kinds of ridiculous activities for them to do. What we ended up with was a lot of laughter, jokes and an authentic, wild natured feeling from each shoot. There’s nothing like keeping it real and having a blast outside.

We shot all three films over the course of three weeks and it certainly wasn’t your average type of commercial shoot. To capture what we needed for the series and keep things fun, spontaneous and real, we had to make some important production decisions. We decided to use a small crew so we could stay mobile, quickly move around to fit in all the locations, and allow things to unfold on the fly. Throughout the shoot we were dealing with so many different types of environments, we would spend a whole day filming in the snow where the high was 17 degrees F and the next day be in the hot desert having dirt whipped into our faces and the cameras. The crew did an amazing job at constantly adapting to the ever changing conditions, environments, variety of sports and really captured it all so well. I think all of those decisions and the hard work really shows in the final work from this project. I feel like we captured something that was really fun, energetic and inspiring.

View more work from this project at http://www.justinbastien.com/projects/toyota-play-now

2015 Special Olympics

Justin Bastien's recent collaboration with Microsoft brought him to the Special Olympics World Games in Los Angeles to shoot four inspiring athletes from around the world. Justin captured each of their incredible stories through competition footage and interviews showcasing their passion and dedication to their sports. No distance was too far, no obstacle too difficult, no hurdle too high for these athletes to reach their personal bests.

The four films were shot, edited and scored to original music over the course of four days. We kept pace with the athletes, families and coaches as these emotional stories unfolded on a daily basis. Their heartfelt wins, loses, struggles and triumphs were exciting to follow. The objective of this quick turn around was to share the athletes' stories with the online audience while they followed along on social media and other outlets. Thank you to the Special Olympics, Microsoft and Todd Hannigan, the music composer, for bringing these great stories together.

Shark Diving in New Zealand

While shooting Microsoft's Global Social Media Campaign in New Zealand I had the exciting opportunity to photograph shark scientist Riley Elliott along with a few scary ocean critters. We filmed a few things on the boat and under the water to share the experience with you. And yes, it was super scary!

See more work from the Microsoft Campaign

Photography - Microsoft "DoMore Campaign"

See more underwater photographs from the shoot with Riley Elliot and the sharks.

Photography - Shark Diving "New Zealand"

Wells Fargo "Game Changer" Commercial

This was a fun spot I recently shot with my friend and great Director of Photography, Alexis Zabe for Wells Fargo. It was blast climbing and hanging on the side of cliff while filming the actors as they went through their hilarious lines. Alexis set me up on a tethered Alexa M with a lightweight lens so I could be light and nimble while I was on the cliff. It really helped me move around and get the key shots we needed for the spot. I think I still have bruises on my hips from hanging in my harness all day, but it was well worth it. 

Wells Fargo "Game Changer"
Director: Lisa Rubisch
Director of Photography: Alexis Zabe
2nd Unit Directory of Photography: Justin Bastien
Production Company: Park Pictures

See more of Alexis' work at
http://www.artistry.net/clients/directors-of-photography/alexis-zabe

 

Duracell "Powering Kevin Jorgeson, World-Class Free Climber" Commercial

This was a super cool spot I got to work on with my good friends, doing what we all love, making cool work in the outdoors and working with great people. It was so cool to watch Kevin climb this crimpy slab at night lit by only the light from his headlamp. You can only imagine what he went through to pull off the first ascent of the Dawn Wall on El Cap with Tommy Caldwell over all of those years on the wall. 

Duracell "Powering Kevin Jorgeson, World-Class Free Climber"
Director: Chris Malloy
Director of Photography: Danny Moder
Climbing Direction: Justin Bastien
Production Company: Farm League