We were looking for consistency throughout all three pieces in terms of the energy, play, and excitement, but we also wanted each piece to be different and unique. The diversity in terrain helped make each piece stand out. Over the years of climbing and roaming around the mountains and deserts of the Eastern Sierras I’ve collected a memory bank of places I wanted to shoot, and this series gave us an opportunity to use many of of those special places. Sand dunes, mountains, creeks, spectacular camp sites- all this dirt, dust, snow and debris flying everywhere with beautiful backgrounds- it was really a dream to be able to shoot these pieces in places I truly love.
Shooting in these locations with such cool, motivated and excited athletes performing at the top of their game was incredible. BMX rider Drew Bezanson, motocross rider Weston Peick, and snowboarder Louie Vito jumped on board and each brought along two great friends. Essentially we were asking the guys to get out and play with their best friends while we orchestrated all kinds of ridiculous activities for them to do. What we ended up with was a lot of laughter, jokes and an authentic, wild natured feeling from each shoot. There’s nothing like keeping it real and having a blast outside.
We shot all three films over the course of three weeks and it certainly wasn’t your average type of commercial shoot. To capture what we needed for the series and keep things fun, spontaneous and real, we had to make some important production decisions. We decided to use a small crew so we could stay mobile, quickly move around to fit in all the locations, and allow things to unfold on the fly. Throughout the shoot we were dealing with so many different types of environments, we would spend a whole day filming in the snow where the high was 17 degrees F and the next day be in the hot desert having dirt whipped into our faces and the cameras. The crew did an amazing job at constantly adapting to the ever changing conditions, environments, variety of sports and really captured it all so well. I think all of those decisions and the hard work really shows in the final work from this project. I feel like we captured something that was really fun, energetic and inspiring.
View more work from this project at http://www.justinbastien.com/projects/toyota-play-now