Justin Bastien

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AT&T "Connected Car" Campaign

AT&T Connected Car was looking for a way to demonstrate how their WiFi system works with smart phones and tablets in some new cars coming out on the market. They wanted to showcase the feature of how you can “connect” in your car even while in remote locations and more than one device at a time. The need for stills and motion in a real and practical use situation led them to Justin Bastien. With a tight schedule and quick turn around, Justin was able to scout a nearby location and set the stage for a great day of shooting. Justin captured the stills and dynamic motion content, that went live on social platforms within days of the project. The asset capture was robust to say the least and the client and creative team were thrilled with the results. Take a look at some of the platforms where the imagery appeared such as Instagram, Facebook and Twitter.


Client: AT&T
Agency: BBDO
Creative: Dimitri Kalagas
Producer: Whitney Husnik
Director: Justin Bastien
Photographer: Justin Bastien

Tags: commercial, AT&T, advertising, photography, motion, digital, Connected Car, campaign, Justin Bastien, director, photographer, social, media

Justin Bastien