Justin Bastien

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Ford "City One" Campaign

This was a really fun project with a great team at Ogilvy NY. Our objective was to showcase Ford's data driven Mobility offerings being utilized by a wide ranging client base, both in and out of the city. We covered everything from commuting to work, doctors appointments, dropping the kids off at school to salsa dancing. Using trains, buses, ride shares, bikes, scooters and more we rallied through city and suburbs day and night capturing all the action along the way. In the end, we ended up with a great collection of motion and still photography for the campaign that will be used in print, digital and social.


Client: Ford
Agency: Ogilvy NY
Creative: Melissa Hoke, Tom Greenwood, Raj Ramamurthy
Director: Justin Bastien
Photographer/DP: Justin Bastien

Tags: commercial, Ford, mobility, advertising, photography, motion, digital, transportation, automotive, campaign, Justin Bastien, director, photographer, social, media

Justin Bastien