Projects - Microsoft "Instagram Launch"
Microsoft "Instagram Launch"
In November 2015, Microsoft launched their worldwide Instagram tour. The campaign covered 29 shoots in 10 countries with over 40,000 miles of travel to capture inspiring people breaking boundaries around the world in their fields. Justin Bastien shot diverse stories ranging from shark diving in New Zealand to graffiti artists in the city, and various locations from ice covered mountaintops to the jungles of Borneo. The campaign is shared across all their social media platforms and continues to grow with each picture reaching over 12 million viewers.