Chevy Colorado "Big Life" Campaign

A broadcast commercial to launch the 2023 Major League Baseball Season. This was as big a production as they get, with 125 people on set, large builds, extensive running footage and over twelve locations. Justin had five shoot days to showcase the big life of our main character as he took the Chevy Colorado truck through work, play, and family time. Full of sand, dust, mud and tons of fun…but just one hitch. The schedule for this sunny summer spot coincided with California's largest rain storm in decades, adding a level of challenge Justin hadn't encountered before. He and the team pivoted to a highly flexible approach, making adjustments quickly and efficiently to solve a myriad of problems along the way and bring the "summer" to the Big Life Chevy Colorado story. Bet you can't tell.