Microsoft's "Do More" Campaign
Microsoft commissioned Justin to launch the company’s first Instagram account, a key piece of the digital media strategy for their worldwide “Do More” campaign. The project entailed three months of shooting around the world, and capturing subjects in a wide variety of environments, from groundbreaking tech offices to remote mountaintops. Justin traveled over 40,000 miles to execute 29 shoots in 10 countries. Stories included shark diving in New Zealand, graffiti artists in Los Angeles, ice-covered mountaintops, and the jungles of Borneo. The campaign was shared across all of Microsoft’s social media platforms and continues to grow, with each photo earning over 12 million views.
CREDITS
Client: Microsoft
Agency: Edelman
Photographer: Justin Bastien