Hanah

A travelogue advertisement featuring Hanah founder Joe Einhorn as he traversed the Kingdom of Bhutan on a quest for ancient herbal remedies. Shot on location in the remote villages and seldom-seen back roads of Bhutan, this was a unique combination of lifestyle, travel, and cultural montage, one of Justin's favorite formats to work in. Self-producing with his own company, Justin Bastien Productions in partnership with the brand allowed Justin to deliver a unique, artistically-driven spot integrating lifestyle, product awareness, and cultural exploration.