Toyota

A series of short form films for the Toyota Tacoma's "Play Now" campaign covering BMX, Motocross, and Snowboarding action sports. The objective was to build awareness of the new Tacoma, increase opinion and purchase consideration, and create opportunities to drive engagement with the target audience. The focus: energetic, fun, youthful experiences featuring authentic content with world class professional adventure sports athletes who often "play" even harder when they're not working. This project involved shooting three short films over three weeks in a variety of remote locations across the country. A small, mobile crew was built that could quickly move between a variety of climates and elevations. Athletes included: BMX rider Drew Bezanson, motocross rider Weston Peick, and snowboarder Louie Vito.